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Why I Created the Glow Slow Overnight Mask

Posted by Adeline Yeak on
Zove Founder Story - Why I Created This Product

There are SO many beauty products out in the world, why create another one?!

Because I truly believe that what we've created is different. More importantly, it serves our mission to empower busy individuals (like you!) with concise, effective beauty regimes that give you good long-term skin and mental health.

I wanted our products to be these things (I'm a lover of dot points so please bear with me):

  • truly multitasking
  • an efficacious blend of science backed actives & natural, native ingredients
  • non-comedogenic
  • sensitive skin friendly
  • no fragranced added - though I also wanted it to have a very light scent derived from good-for-you sources (natural fruit oils) that was non-irritating
  • good for the planet - i.e. fully recyclable packaging
  • looks minimal and chic
  • completely Australian made (from the cream to the tube to the box)
  • encourages me to relax and take 5 for myself
  • something I'd actually WANT to use after a long day at work

Because let's be real: a moment of self-care is amazing, but sometimes it has to literally be just a moment, or it’s not happening.

I created this mask is made to feel like a luxurious six-step-ritual, but only takes five minutes of your time. It also gives the results of multiple products: strengthening, refining, brightening and hydrating, all while you sleep.

The Journey

Heck, it's taken us 3 years to get here. Did I want to give up halfway? You bet - I don't have footage of me crawling on the ground being frustrated at why I chose to take on the most difficult task I've ever attempted, over lockdown mind you. Otherwise I'd gladly share that here so we can have a laugh. 

Did I give up? Nope, you're thinking... sunk cost fallacy perhaps? Truth be told, it was because after trialing the x1000 lab samples from our (amazing) chemist & formulator team - I just couldn't get enough of it. I couldn't believe that a cream could actually hold so many gentle, potent ingredients AND deliver on-going, better results over time. I started getting more compliments on my skin health, old marks were slowly disappearing, revealing a smoother, more even complexion... and that spa-like glow. 

Zove mask lab testers


That's the result of one of our hero ingredients, slow-release AHAs from Australian-grown Lime Pearl. We intentionally picked an AHA with a slightly larger molecule size (it's going to get a bit science-y here) to ensure it was safe for sensitive skin as it'll penetrates the skin more gently. With continued use the skin is made stronger, more stable and stays consistently at its best.

It doesn't matter whether you've heard of our other hero ingredients: Niacinamide, Squalane, Vitamin C & Hyaluronic Acid or not, because we've done the research for you.

An essential skin nutrient (Vitamin B3) with multiple benefits including strengthening the skin lipid barrier, minimizes redness, inflammation and hyperpigmentation while protecting against environmental stressors.

A superior regulator of oil production and moisture levels in the skin, squalane improves skin elasticity, increases cell turnover and maintains the integrity of the skin barrier.

Vitamin C
Our stable, water-soluble Vitamin C is better absorbed and powerfully protects against free radicals. It works to correct dull, uneven or damaged complexions, and lessens signs of aging and acne.

Hyaluronic Acid
A highly effective humectant that also helps skin hold moisture. Skin looks firmer and more plump because of it.

I was a little greedy and wanted to add more to the ingredients list, but my chemist stopped me and said, "there's really no point adding more because it's already THAT good, so stick with these watch people's skin get seriously good results". Who am I to fight that, right?


I'm always striving to be better at sustainability, and will be the first to put my hand up to say I'm not quite there yet, but am learning to be better. I decided to put myself to the challenge and source for sustainable options for manufacturing packaging in Australia too. I'm super proud to say that trough innovative production techniques, our 100% recyclable tubes contain more than 40% carbon-neutral sugarcane polyethylene (PE). Our tubes come in boxes that are made from PEFC certified papers that are 30% recycled and are also 100% recyclable. They are made up from elemental chlorine free bleached pulp which is PEFC certified sourced from sustainably managed sources, and are manufactured by an ISO 14001 certified mill. 

Zove Packaging BTS

The Slow Down Ritual

You know I love a good slow-down ritual, that's why I wanted this Overnight Mask to pair perfectly with our Facial Roller and Silk Pillowcase. It's 5 minutes and you're ready to be in bed. Cleanse, Apply Mask, Facial Roll, Plant Face on Pillow.

Yes, our Silk Pillowcases are known not to absorb skincare, but hey, I went another step further and told our chemists to "make sure this cream absorbs lightning fast and doesn't leave me with a sticky face!" and they delivered. Our smart pillow proof formula locks the cream into the top layer of your skin which means nothing goes to waste. And this has been the most commonly shared review from you guys so far. No. More. Sticky. Face.


I wholeheartedly believe that spending quality time with ourselves can help us understand what it truly means to be confident in our own skin, and hope that our products, be it the Glow Slow Overnight Mask, facial tools, silk products, or others to come, serve as a reminder for you to carve time out to unwind.

Here's to taking time out for better skin & mental health.

x Adeline (Founder of Zove)

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